Lust the Lyrics was a poetry event that took place at Room Service Lounge and was designed to showcase poetry from poetry books sold by my publishing company, Pearl’s Book’em Publisher (PBP). Before the event began, I wanted to secure funding to advertise this event. So, I familiarized myself with the lounge’s wine distributors and learned of Sequin Wine, a popular wine sold there. I then proceeded to create a three-tier promotion package presentation and called the distributor.
The distribution representative sat with me and read over the presentation. After reading the presentation, he chose tier one and said that he would increase his advertising dollars if the return on investment was significant.
The following document is the promotion package presentation presented to Delicato Family Vineyards that won advertising sponsorship for my Lust the Lyrics poetry event.